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Archive for Viral marketing

Commercial fight: Greenpeace vs Nestle

// April 3rd, 2010 // No Comments » // Public Relations/PR, Viral marketing

Have a break? from Greenpeace UK on Vimeo.

There’s a fight between Greenpeace and Nestle. Greenpeace is blaming the KitKat producer Nestle company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforests in Indonesia. To get more attention, Greenpeace released the KitKat style commercial with their special massive twist. Nestle replied with a press release, stating it will switch palm oil supplier, but at the same time they tried to get the commercial down from YouTube. If we can still watch the commercial Greenpeace is obviously not impressed with Nestle’s measures.

TV Spot Bud Light Campaign: Paintball

// February 9th, 2010 // No Comments » // Viral marketing

A new TV spot in the continuing Bud Light campaign, directed by Tom Kuntz for DDB Chicago. Hope you enjoy Paintball, it sure made me laugh.

Online Ad: SMS for Haiti

// February 6th, 2010 // No Comments » // Viral marketing

The agency N=5 Amsterdam created a very simple online ad to support donations via SMS for Haiti.

Vodafone Symphonia

// October 28th, 2009 // No Comments » // Viral marketing

Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. 1000 cellphones and 53 different ringtone alerts were used to recreate Tchaikovsky’s 1812 overture.

Heineken vs Bavaria Walk In Closet Videos

// July 18th, 2009 // No Comments » // Advertising, Viral marketing

Heineken commercial really got my attention; it’s one of my favorites commercial I’ve seen this year. Aimed at the Dutch market, the spot below certainly brought the brand back on front. Actually, it was so good that the Dutch beer brand Bavaria launched a commercial as an answer that leaves no mistake. It’s a direct, professional and fun video on the popular Walk In Fridge commercial from competitor Heineken, which was released late December 2008. (more…)