The new media as a general definition, refers to innovating forms of interaction between people and technology, is about the relationship between people and instruments of communication. Examples of new media: blogs, video games, virtual worlds, Wikipedia or any mobile device, interactive televisions and even sites and emails. Most recent are podcasts and Twitter, a free social network and micro-blogging service. Many people and companies understand the necessity of communicating online, but having a site is simply not enough anymore. There is a trend in which now a source of information is also a blog and an online presence on famous now, Twitter. The online space its a dynamic one and is continuously growing with companies, politicians, journalists or regular people.

The new media shows the obvious obsession of creating brands or being a brand, and for the right reasons. Now any connected people uses the new technology for his private or public life. Everything is faster and you can reach your goals with the new technologies which gives equal possibilities for people to use them in a productive way. Doing the right moves and being the right places can grantee you the success, (whatever success represents to you) but that only if you have what it takes: will, initiative and determination.

To prove the relevance of the new media in the business field is a serious challenge for the practitioners in public relations. In this fight for monopolizing the communication, each and one of us has to adapt to the new options, accept them and use them in the best way possible. The new media it’s like a good news to young aspirants in the public relation field. It represents a new niche in the market of practitioners of PR and a challenge because you have to understand their potential and use them constantly or integrate them in a business strategy and give them legitimacy in front of those in charge.